Most posts on this (newer) blog are about direct sales, card campaigns and video emails to help promote your direct sales business, and other out of the box direct sales marketing ideas. However, I’ll be saying goodbye to my skin care blog soon and would love to save some of the better and more popular posts, so one by one I’ll be putting them up on this blog because hey—- my main direct sales business IS all about skin care! And some of you are subscribing to my list not because you’re a direct seller but because perhaps you’re interested in skin care tips. (I post them at my fan page and on twitter with the hashtag #freeskincarehelp).
Whether you’re a skin care lover or a direct sales marketing lover, you’re welcome at this blog. So without further ado, here’s one of my past skin care posts, originally published July 2012.
In the past, choosing a sunscreen meant simply comparing the SPF values. You looked for a high enough Sun Protection Factor which rates how well a sunscreen protects against UVB rays. However, UVA rays, the rays that cause wrinkles and aging, also increase the risk of skin cancer. UVA rays do not cause sunburns, however they do penetrate into the skin causing premature aging. According to the Environmental Protection Agency, up to 90% of skin changes (the ones associated with aging) are truly caused by incidental exposure to UVA rays. By incidental exposure, I mean the hour or two per day (cumulative) that you spend in the sun driving your car, walking to or from your car in the parking lot, or going outside to get the mail even on days when you don’t lather yourself with sunscreen and spend hours outside on purpose to enjoy the weather.
So choosing a sunscreen now means finding one that works to protect against both UVB *AND* UVA rays. You want to make sure you’re using a sunscreen classified as broad spectrum or multi spectrum. A sunscreen without this classification is only protecting against UVB rays. Furthermore, you want to make sure your sunscreen is oil free, waterproof, and sweat resistant. Finally, make sure your sunscreen is dermatologist tested.
If you are not committed to your chosen brand of sunscreen and would like to try a broad spectrum one that absorbs quickly, feels wonderful, and is safe for even sensitive skin, I encourage you to email me at firstname.lastname@example.org and I can help you choose a sunscreen that will meet your needs.
Remember- choosing the correct sunscreen is crucial; but using it correctly is even more important. Apply liberally and often, even on days you don’t intend to remain outside for a long time.