Content, Conversation, Distribution

I read something neat from Lisa Pretto of InkBig:  She explains that email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.

This concept very neatly ties all aspects of the marketing section of business together, doesn’t it?

I’ve been feeling guilty lately for not being able to create the time to blog.  I’ve been dealing with a lot of kid related stuff.  Otherwise, I’ve been servicing clients with product orders for my skin care business, helping them with their greeting card accounts, working on their social media presences via my social media business.  Some weeks I just don’t make the time to delve into the non immediate income producing aspects of my businesses.  One issue is that I have my hand in a few pies (I like it that way!) and one issue is that my kids just require an enormous amount of attention and resources (I adore being a mom!).

But blogging is the content center.  Without the content, there isn’t much about which to converse (via social media) and nothing to send via autoresponder (via email, the distribution mechanism).  I dream about the week that I will blog every day.  It hasn’t happened yet and I don’t think it will happen soon.  But this blog means a lot to me and a lot of content has been created over the years.

I find that, generally speaking, in direct sales businesses in particular, business owners are busy selling the products and building the teams.  They don’t take the time as they should to work the trio listed above: the emails, the blogging, and the social media.  I find that they make time to do one out of the three, if anything.  I know I need to spend more time on the marketing aspects of my businesses.

What about you?  Are you spending too much time on the distribution mechanism?  Not enough time on the content creation?  What do you think about Lisa’s statement?



Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at , , and . To ask Heather about her social media services, put your info here:

10 Responses to Content, Conversation, Distribution

  1. Heather — it certainly can be a juggling act, right?

    Sometimes those of us in marketing and social media get carried away with the conversation and distribution side of things — always posting, chatting, responding, etc. We feel “busy”, but we aren’t necessarily getting the most important things done.

    Great reminder to ensure that we start with the foundational part — the content!

  2. I think that her statement had some great valid points and like you realized, that you aren’t being fair to your business by doing it. Keep in mind though Heather, that there are ways you can buy good content to spend time with your kids. I mean, when we do social media, as we are in the same industry there, we aren’t creating 100% of our own content to post, it is all regurgitated, so don’t feel bad if you get one of four of your own.. just remember it is to be in front of your consumers and to drive them back to your website and keep them informed… who cares if you have a ghost writer?

    • Heather says:

      absolutely. I’ve done it in the past and felt a little strange about it….. I’d say maybe 15 of the articles on this blog are ghost written. Currently I’m not doing it but I’d consider doing it again in the future….

  3. You’re right, without content what is there to talk about? Seems there are never enough hours in the day sometimes.

  4. Heather sounds like your being a bit tough on yourself. Juggling everything is not easy. I agree content is important, it gives you something to talk about and sets you up as an expert.

    • Heather Price says:

      not easy at all. you typed your comment on the day my mother in law passed away. Oh the juggling act of this past week. I miss her so much. Thank you for stopping by.

  5. It can be an interesting journey to balance and juggle those different items. I feel you as I’ve experienced that myself and have seen countless others deal with the same thing! And to add to Lisa’s statement, there is truth in that although I can see social media playing some additional roles as well.

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