I read something neat from Lisa Pretto of InkBig: She explains that email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.
This concept very neatly ties all aspects of the marketing section of business together, doesn’t it?
I’ve been feeling guilty lately for not being able to create the time to blog. I’ve been dealing with a lot of kid related stuff. Otherwise, I’ve been servicing clients with product orders for my skin care business, helping them with their greeting card accounts, working on their social media presences via my social media business. Some weeks I just don’t make the time to delve into the non immediate income producing aspects of my businesses. One issue is that I have my hand in a few pies (I like it that way!) and one issue is that my kids just require an enormous amount of attention and resources (I adore being a mom!).
But blogging is the content center. Without the content, there isn’t much about which to converse (via social media) and nothing to send via autoresponder (via email, the distribution mechanism). I dream about the week that I will blog every day. It hasn’t happened yet and I don’t think it will happen soon. But this blog means a lot to me and a lot of content has been created over the years.
I find that, generally speaking, in direct sales businesses in particular, business owners are busy selling the products and building the teams. They don’t take the time as they should to work the trio listed above: the emails, the blogging, and the social media. I find that they make time to do one out of the three, if anything. I know I need to spend more time on the marketing aspects of my businesses.
What about you? Are you spending too much time on the distribution mechanism? Not enough time on the content creation? What do you think about Lisa’s statement?
Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/