Fellow direct sellers!
You *ARE* collecting your customer’s birthdays, right?
You *ARE* sending them cards each year, right?
You *do* have a system for making sure you send the cards on time, right?
Now let’s take it a step further—- offer a free gift! But Heather, I can’t afford to give out free goodies to all of my customers! I would say— you can’t afford NOT to! Perhaps some years you’ll give the gift of a large discount. Perhaps some years you’ll automatically send out a small goodie bag of samples and small items. This year for my customers I’m sending a card asking them to contact me for their (expensive!) free gift. This gets them to call or email me, which to me is priceless. EVEN if they don’t need to purchase anything at the current time they’re thrilled to see I’m offering something so wonderful and that I’m taking the time to remember their birthday and make it special for them. Next time they need something from me they’ll remember to contact me again for certain!
Here’s my birthday campaign this year:
note the very subtle encouragement to shop on the front of the card — *lol*.
Hi First Name!
For your birthday this year, please enjoy a free ________ or ________! Expires at the end of your birthday calendar month, so call me soon!
I hope you enjoy your birthday! Have a great one!
I offered a choice of two products, both at the same pricepoint. To receive their gift they need to contact me. Plus, it creates the urgency to contact me soon because of the expiration.
I have this campaign saved in my Send Out Cards account. Every day I get email reminders from SOC about who is having a birthday in the next week. I go into my SOC account, pull up those names, click send campaign, choose that campaign, and boom— it took 30 seconds to send birthday cards with a great offer to my clients the week of their birthday.
Need a system like this? Curious as to how it works and how it can help your direct sales business? Call me. 216-870-3142.
Heather Price is a direct sales relationship marketing expert in Cleveland, OH. Have you ever lost a client because you’ve dropped the ball on keeping in touch and didn’t follow through? It’s so frustrating- what if there was a system that did that for you? Have you ever wished you had someone to print your marketing materials, stuff envelopes, address them and mail them for you? Wouldn’t it be nice if you could just click one button and include a gift too? That’s what Heather does- She sets you up with a system that does just that…. plus it reminds you when birthdays are coming up. The result is better retention and increased referrals from your clients, a more streamlined marketing system, and you’ll never again forget a birthday. You will feel much more organized and accomplished when you can send 700 holiday cards in five minutes. Try Send Out Cards for free by calling me: 216-870-3142.