How is Affiliate Marketing Relationship Marketing?

According to Wikipedia:

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

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Okay.  So what does that have to do with relationship marketing?

The amount of “buy me” email, facebook messages/ events, tweets I get per day and even per hour is simply astounding.  There are MANY days that I glance at a page of 50 emails, click delete all, save four of them and wave goodbye to the rest.  I simply don’t have time to read all that comes into my path.  Usually I have between 100 and 200 messages in my email inbox waiting for a response or a process of some sort.  I have another thousand emails or so that are filed into neat little folders waiting for me to read.  And everytime I get on facebook I get so overwhelmed that I give myself a self imposed limit of how many pages to fan and how many events to look at before I give up and play games (Treasure Isle anyone?).

Those messages that cross my path from people who really and truly resonate with me always get read.  If they’re speaking to the heart of my problem and are giving me honest solutions, I listen.  So when they recommend a program or a speaker or an ecourse, I sign up for it or pass it along to my unit or take the information to heart in some way.  Lately I’ve been unsubscribing from lists where the guru is amazing and has a zillion followers but the content just doesn’t speak to my needs at this time.

I sign up to get affiliate links for those people with whom I feel I have a lasting relationship.  They are selling something I’ve purchased (or would be willing to purchase), their products meet my needs, and I enjoy their content.  I’ve noticed the same thing with my “tribe”— you, my blog readers, my unit, my ezine subscribers— when I recommend something, if you’ve purchased from me and follow me on social media sites and listen to what I have to say, you’re open minded to hearing about who I think is special.

In the next few weeks I’ll be introducing you to some of the people with whom I have an affiliate relationship.  I enjoy their content and want to pass it on to you.  I’ll start with:

Kim DeYoung, the Metromom :  This is her Think It, Create It, Sell It course which helped me get started on my first ecourse/ebook:  http://busymomskincarebiz.com (The Busy Mom’s Guide To Running a Skin Care Business).  My ecourse/ebook isn’t totally polished yet (check out the weak sales page!  I’m BUSY with my businesses and my kids— I’m squeezing this in!)  but I’m selling it, the content is good, and I’m creating a community of readers.  Kim has helped me accomplish that and so much more.   So I hope that you’ll give Kim’s course (just one of her MANY offerings!) a peek.

Heather Price is a direct sales relationship marketing expert in Cleveland, OH. Have you ever lost a client because you’ve dropped the ball on keeping in touch and didn’t follow through? It’s so frustrating- what if there was a system that did that for you? Have you ever wished you had someone to print your marketing materials, stuff envelopes, address them and mail them for you? Wouldn’t it be nice if you could just click one button and include a gift too? That’s what Heather does- She sets you up with a system that does just that…. plus it reminds you when birthdays are coming up. The result is better retention and increased referrals from your clients, a more streamlined marketing system, and you’ll never again forget a birthday. You will feel much more organized and accomplished when you can send 700 holiday cards in five minutes. Try Send Out Cards for free by calling me: 216-870-3142.

One Response to How is Affiliate Marketing Relationship Marketing?

  1. This is a great post, Heather. Many people forget that in any aspect of doing business online building a relationship is important. The word “build” implies that it will not happen overnight…it takes time. So those hundreds of e-mails you receive via Facebook do not seem to be from people who are interested in building a relationship; they prefer to spam.

    Like you, I have Mentors I’ve come to know, like and trust so that when they recommend something to me I know it will be good and if it meets my needs at the moment, I will purchase it.

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