Are you signed up with aweber or another online autoresponder service? If you’re in direct sales and communicating with your customers and team members… you should be!
Our goal in direct sales is to be working with the people: booking, selling, and recruiting. Our income producing activity in the field needs to take precedence over team training emails and client follow up emails. So how can we streamline our online communication with our team, our clients, our potential team members, and our potential clients?
An online autoresponder service allows people to opt in to your various lists and opt out at any time. You have two kinds of messages you can send: follow up messages which can be spread out in various intervals from the time your list member joins, and broadcast messages, which are sent out to all list members at the same time.
Broadcast messages are great for team emails. A new product comes out, a new training idea emerges, you can get the information out to your team immediately. They’re also great for client emails. Your company may have a system for you to email all of your customers at once, but if you ever switch companies or your company goes under, these emails will be lost within days. I recently found out that when a sales director in my company passes away, her link to the home office (where she places orders, signs up new consultants, and keeps her customer database) is taken down immediately meaning that her spouse or downline do not have access to her customer email addresses if she was not using another system in addition.
What about an automated system to help encourage your emerging leaders and congratulate them on their successes? When someone on your team steps up to a new position, you can add them to a new email list which automatically puts out daily or weekly emails giving them helpful tips and hints.
Autoresponder lists are great for lead generation. If you don’t use your company’s name, you can have a squeeze page encouraging potential clients to exchange their name and email address for information about your business and a free ebook (if you sell skin care, a skin care ebook! If you sell kitchen tools, an ebook about organizing your kitchen! You get the idea!). This is a great way to add people to your list—- as long as you are sending great content to that list from time to time.
Perhaps you can create a series of contest emails for either your customer base or your downline. For example, you could have a “scavenger hunt” where your customers need to use your catalog to find the items and use the autoresponder system to create the excitement over a series of days.
I use a combination of my offline autoresponder system with my new consultants (postcards and greeting cards) and my online autoresponder system with my general team (training emails, new product launches) for best results with my unit. With my customers, I do use my company’s system for occasional emails, but with my aweber account I have an ezine going out every other Wednesday as well.
Heather Price is a direct sales relationship marketing expert in Cleveland, OH. Have you ever lost a client because you’ve dropped the ball on keeping in touch and didn’t follow through? It’s so frustrating- what if there was a system that did that for you? Have you ever wished you had someone to print your marketing materials, stuff envelopes, address them and mail them for you? Wouldn’t it be nice if you could just click one button and include a gift too? That’s what Heather does- She sets you up with a system that does just that…. plus it reminds you when birthdays are coming up. The result is better retention and increased referrals from your clients, a more streamlined marketing system, and you’ll never again forget a birthday. You will feel much more organized and accomplished when you can send 700 holiday cards in five minutes. Try Send Out Cards for free by calling me: 216-870-3142.