I’ve been with my main business for thirteen years now. In that time, I’ve learned that success comes primarily from being others focused. When you’re more concerned with what your client or team member needs than with your own paycheck, that’s when your paycheck grows. Isn’t that a wonderful career? A business in which the more you help others, the more you’re paid?
So many thing of marketing as face-less. When you’re placing an ad, or running a promotion, or sending samples in the mail, you don’t see the faces of the clients that will come from these activities. To be others focused in marketing, picture faces in your mind—- the people signing up to meet with you or opting into your website or reading your ad are people with jobs, families, and concerns of their own. When you get a new connection, lead, or signup— get to know the person. Before you find out what products they need—- be personable. Connect. Write down her children’s names, where she works, etc. She will be happy when you’re able to ask her specific questions as she reorders product from you down the line and you can check in with her about specifics— “how is your daughter? Did you get that promotion you wanted?” If she is not yet ready to order from you, keep her in your community. Be her facebook friend. Send her emails and cards. She will remember you when she’s ready.
Being others focused in selling means considering the specific needs of your client. Don’t show the same sets of products to every group of people. Within a small group setting you might have a woman with oily skin and a woman with dry skin– have a way to work with that by squirting one type of product on one tray and another on another tray. I have a closing sheet I use and the first thing I do when I meet with a client after her facial or skin care class is I cross out, right in front of her, what she WON’T need. “Ignore this set— it’s for older women. Forget about this one because you indicated you only want skin care today and not makeup”. Clients are happy when they see you telling them NOT to purchase something. You care about her wallet and only want her to spend on what she actually needs.
With your team members, love them where they are. If they need time off to deal with a family or health issue, remain connected with them and check in with them without even mentioning business if they’re not ready. Don’t try to make a $200 a month team member into a $1000 a month team member if that’s not her interest or goal. Find out what her goals ARE. When they are working their business, let them know that you’re available for questions and issues that arise. Give back the same amount that they give to you. If your team member is calling you frequently with questions, check in with her frequently. If she wants to be left alone, just check in once in a while. Let your team know that when they throw the ball to you, you throw back.
Keep the dollar signs out of your eyes and keep the love in your heart!
Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, simply email her at firstname.lastname@example.org