Promotions In Local Businesses

I mention promotions in local businesses a lot when direct sellers ask me about getting local leads.  Since my primary business is a skin care business, we talk about “facial bags”.  (you can learn about facial bags in my ecourse, if you’re a fellow skin care rep).

Aside from facial bags, you could have a table where you take sign ups for a drawing to win a piece of jewelry or some cookware or a gift certificate.  You could participate in a vendor event where you sell product (if your company allows) AND take names via sample giveaways (get a sample, give your info) or a drawing.

I like promotions in local businesses for a few reasons:

1) You’re calling people who have signed up to win something from you.  It’s not a cold call.

2)  In the case of tables and vendor events (not true with facial bags), the folks you’re calling have met you before, albeit briefly.  They’re more likely to be cooperative with taking the next step, whether it be a free session with you, booking a party, buying product, wherever your funnel leads.

3) It’s EASIER than warm chatting, scavenger hunts, hand cream surveys, and the like.  You place a bag, you sit at a table for an hour, or you participate in a vendor event for two hours and get 30+ leads in less time than it takes when you’re out and about doing lead gardening one at a time.

What types of promotions have you run in your direct sales business?  What are your out of the box ideas for meeting local prospects?

Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, simply email her at heatheramyprice@gmail.com

6 Responses to Promotions In Local Businesses

  1. Edmund Lee says:

    You brought up some good points there on how you can gather contacts and get connected to potential consumers. It may take time to execute and gather the leads, but it’s worth the effort, right. Nice job Heather!

  2. Marie Leslie says:

    Great ideas, Heather. I know when I had a brick-and-mortar business, I often looked for ways to offer promotions with other businesses and to participate in cross-business lead generation. It is definitely an easier and more effective way to get leads and find potential new clients.

  3. Mona says:

    I was speaking with a woman last night who could REALLY use your blog. I’ll be forwarding immediately…

  4. Anita says:

    Great post! I like how easily you broke down how to get connected with our customers!

  5. Lorii Abela says:

    Great ideas there Heather. Promotions will really boost one’s business. Do you also have bright ideas on making step-by-step promotions?

  6. Shelley Webb says:

    Great ideas. I’m still curious though – what ARE facial bags?

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