I mention promotions in local businesses a lot when direct sellers ask me about getting local leads. Since my primary business is a skin care business, we talk about “facial bags”. (you can learn about facial bags in my ecourse, if you’re a fellow skin care rep).
Aside from facial bags, you could have a table where you take sign ups for a drawing to win a piece of jewelry or some cookware or a gift certificate. You could participate in a vendor event where you sell product (if your company allows) AND take names via sample giveaways (get a sample, give your info) or a drawing.
I like promotions in local businesses for a few reasons:
1) You’re calling people who have signed up to win something from you. It’s not a cold call.
2) In the case of tables and vendor events (not true with facial bags), the folks you’re calling have met you before, albeit briefly. They’re more likely to be cooperative with taking the next step, whether it be a free session with you, booking a party, buying product, wherever your funnel leads.
3) It’s EASIER than warm chatting, scavenger hunts, hand cream surveys, and the like. You place a bag, you sit at a table for an hour, or you participate in a vendor event for two hours and get 30+ leads in less time than it takes when you’re out and about doing lead gardening one at a time.
What types of promotions have you run in your direct sales business? What are your out of the box ideas for meeting local prospects?
Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, simply email her at firstname.lastname@example.org