My six year old twins are learning how to play this child’s game, hence the title. But seriously, today I’m talking about traffic, so the title makes sense.
I like to think outside the box and learn new marketing ideas—- you can read about some of them here on this blog, as the majority of what I talk about here is direct sales marketing.
Traffic exchanges are not something I had thought was truly relevant to the direct sales industry until recently. And I may be going a bit backwards by posting about traffic exchanges even before I post about squeeze pages and splash pages, but I’m excited about a program called “Click, Track, Profit” that I want to explain. I’m fairly certain that most direct sellers are not using traffic exchanges to their advantage, and if some of us spend a solid half hour per day working traffic exchanges, we might see some interesting results with our businesses.
In the direct sales industry, many of us have company replicated websites. Every Avon rep has the same website with a different URL. Every Pampered chef rep has the same website with a different URL. These sites are fabulous for existing customers to use to contact you and place orders. They’re also great for certain types of advertising (in fact, I put a new vinyl sticker with my website for my primary business on my brand new car today!). But for traffic exchanges and safelists, a splash page or a squeeze page is necessary.
I’ll back up a bit. From Wikipedia:
A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved.
Exchanges enforce a certain credit ratio, which illustrates the amount of websites the surfer must view in order to receive one hit through the program for their promoted website. Many sites offer the ability to upgrade one’s membership level for a more equal credit ratio.
As the viewers are all website owners or affiliates, it is possible that some might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way. Most traffic programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds. Some incorporate the use of captcha to ensure user interaction.
Reasons I like traffic exchanges:
1) Your squeeze or splash page WILL get lots of hits, IF you spend some time (while watching tv or chatting on the phone) surfing other members’ sites. I will explain squeeze and splash pages in a future post. DO NOT use your company’s replicated website in this manner.
2) You can use the chat function while surfing to get to know fellow surfers. As in forum marketing, you’re starting to create relationships with people. If you surf consistently, you’ll meet other consistent surfers– they want to know what you have to offer.
3) It is something that can be done while your house is a mess and your kids are screaming. To do a traditional direct sales party, you either have to go somewhere or have people come to you. Sometimes you just CAN’T DO THAT! This is something you can do to build your list.
4) Free training. At 4:00 pm eastern each weekday, you can meet fellow surfers and get free training at TE LIVE. Can’t show up then? You can catch the replay later. Create an account at http://clicktrackprofit.com/?referer=heatheramyprice and you will be taken step by step through an insane amount of free training. Most of it is about using traffic exchanges and safelists (to be covered in a future post!), but some of it is just good plain marketing info, good for anyone in the direct sales, network marketing, or internet marketing industries.
Once you have an account at Click Track Profit, email me at email@example.com and I’ll give you a list of my favorite traffic exchanges and help you get started with the CTP training. DON’T let this take you away from what you’re already doing in your business. Do this WHILE you’re watching tv and WHILE you’re chatting with a friend on the phone— DON’T do any of this during the times that you’re calling clients, meeting with clients, or gaining leads the traditional ways.