Sample Of The Month Club

Are you in a direct sales company that offers samples?  Here’s a fun idea for you which helps to build a sense of community with your clients.  It keeps your name and business at the top of their minds each month.

Choose your twenty, fifty, or a hundred most loyal reordering clients (depending on how much time and how much help you have).  Send them a little package the same week of each month (consistency means they know when to expect it!) with the sample of the month (your choice), a flyer with a special deal for ordering the full size of that product by a particular date, and a current catalog.  If you really want to get fun about it, you can put all that with candy or confetti in a cute little cello bag tied with curly ribbon.

This definitely works for skin care/ cosmetics businesses, and certainly with food businesses (tastefully simple for example).  I’m thinking this can work for candle businesses too— shave off a little piece of candle and have a special for that scent.  Not sure how this might work for Pampered Chef or Tupperware, companies without easily purchased samples.

Obviously since you’re mailing samples, the automated card service I’ve been recommending won’t be the route to travel here, but you can order the cards in advance to be sent to you and enclose them yourself in bubble envies with your samples.  But flyers work too.

Is your business a skin care business?  Do you want more ideas that don’t involve facials and parties?  More ideas you can do at night after your kids are in bed because you’re a busy mom?  Check out my ecourse at http://heatheramyprice.com/heathers-ecourse/

Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/

13 Responses to Sample Of The Month Club

  1. Kelly says:

    This is the often over-looked marketing tip to increase loyalty – give them a little something extra – make your customers feel appreciated. Great tips!

  2. I know I would be impressed with a company that did that for me – they would most definately stand out! (-_-)
    The LEARNED Preneur @ NormaDoiron.NET

  3. Nancy Olson says:

    Sample of the month is great idea, however I have seen that it also can cost a good chunck of money with the postal prices rising every year.

  4. Tara says:

    Great tips Heather, thanks!

  5. Kim Hawkins says:

    Samples are a great way to say “thank you.” Thanks for sharing your tips.

  6. I definitely would be impressed with a company that did a little extra…it would show me that they cared. Thanks for sharing!

  7. Solvita says:

    I thinks this is such a great idea! Thank you for sharing ~ it will work for sure! :)

  8. What a clever marketing idea! Direct mail is definitely back along with other ways to connect with your audience. Thanks for the tip!

  9. Marie says:

    What a clever and memorable marketing idea. Now I will just have to think about how to adapt this for use in my own business. Thanks for sparking the creative juices here.

  10. These are wonderful tips! I love this marketing idea and may implement it in my essential oils business. I love essential oils and always have folks asking me about them…thanks for the tip:)

  11. admin says:

    Daisy— you can get the little mini oil sample thingies like what they use to sample perfumes— I don’t know what they’re called— I’m a doTerra customer of Annalaura Brown (I hadn’t known you did essential oils!) and that’s how she sent me a sample before I ordered from her. Do you rep for doTerra too, or another company?

    Nancy— yes, the cost can be prohibitive, so you’d want to stick with those customers who are loyal and reordering and steady eddies. With a huge business, focusing on your best 50-100 customers might work. With a smaller biz, focusing on just 10 could be productive!

    Thanks for reading, “you can do” friends!

  12. admin says:

    Daisy— you can get the little mini oil sample thingies like what they use to sample perfumes— I don’t know what they’re called— I’m a doTerra customer of Annalaura Brown (I hadn’t known you did essential oils!) and that’s how she sent me a sample before I ordered from her. Do you rep for doTerra too, or another company?

    Nancy— yes, the cost can be prohibitive, so you’d want to stick with those customers who are loyal and reordering and steady eddies. With a huge business, focusing on your best 50-100 customers might work. With a smaller biz, focusing on just 10 could be productive!

    Thanks for reading, “you can do” friends!
    Heather

  13. Jennifer says:

    Thanks Heather, sampling is a great idea. I know I’m famous for having a sample at Trader Joe’s and then grabbing a package of it to take home. I’m sure the same concept works in direct sales. It also works for those of us with info product businesses ~ offering a “sample” chapter or video from your most recent course/book/product is a great way to convince people of the value of purchasing the whole thing!

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