Sample Packs- Facial In A Bag

I’m looking through this blog and noting all of the out of the box marketing ideas for direct sellers. We’ve got Adopt A Grandma, Forum Marketing, Online Parties, Promotions in Local Businesses, Breast Cancer Awareness Sachets, Sample of the Month club…..

I can’t believe I haven’t yet mentioned my most frequent go-to: Sample Packs! In my case, it’s a facial in a bag, but I have friends in other direct sales companies who send part of a scentsy bar in a little ziploc bag, or a squeeze of lotion in a little plastic container, or a very inexpensive tupperware or pampered chef item (citrus peeler, anyone?). A few tips if you’re going to do this:

1) Include your business card. How will your potential client reach you when she’s ready? Nine out of ten times she won’t be ready to order in the same month in which you send the sample pack. However, she will have you in mind when she runs out of her current product.

2) Wrap it up! An adorable cello bag, curly ribbon, and perhaps even a piece of candy included with the samples and business card go a long way. Isn’t it more fun to get a little gift in the mail then just a couple of samples?

3) Follow up! Once your new friend has received your sample pack, she needs to be on your mailing list, your email list, and hopefully you’ve got her birthday in your follow up system as well! Have a system for making sure those tasks get done! For a while I was outsourcing that. I’d have my assistant mail the packs and put the info in the computer. It’s something very easy to outsource.

If you’re with a company I haven’t yet tried, I would love a sample. Would you like a sample pack of skin care and color products from me? If so, email me at heatheramyprice@gmail.com and tell me your address, email address, birthdate, and whether your skin is oily, normal, or dry.

 

 

Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/

24 Responses to Sample Packs- Facial In A Bag

  1. These are such great ideas, Heather! I love getting samples myself, and they almost always lead to additional sales for the company. If you’ve got a great product and can give it away in small doses, go for it! It really works.

  2. Heather says:

    I love samples. I’m not one of those people that want it just to want it. If I love it, I buy it. When I did holiday samples, I always decorated up my chocolates with custom ribbons and fluff to make them pretty. It really does make a huge difference. Great tips!

  3. Daveda says:

    Samples are a great idea! I have offered samples to people on a regular basis and people love to try before they buy.

  4. David says:

    Very good and useful info Amy! I need to do this with my Body By Vi business so that I can expose my product wherever I am.

    • Heather Price says:

      and what a FUN product to sample! you could portion out some powder into a ziploc bag with a cute card with instructions into a cello bag with curly ribbon and your biz card. OR approach people in a crowded place and let them know you’ve been challenged to sample your shake to 30 people today (have some dixie cups and a thermos handy!). I LOVE Vi shakes.

  5. sandy says:

    great marketing idea Heather!!!

  6. Samples are great, especially when thinking about trying something new. Thankfully most people/places are willing to give them out. Those that don’t aren’t on my buy list.

    • Heather Price says:

      it’s hard to sample certain things, but even chapters of a book are a great sample I’ve been offered in the past!

  7. Heather — it’s like the Baskin Robbins pink spoon concept of giving people a taste so they want more — but, adding some nice packaging to it so it’s extra special. Good idea.

  8. I like sample packs in general because it gives customers a better idea of the value that a product can deliver in a risk free way.

  9. Brilliant ideas Heather. Key to it as you rightly point out is you must follow up. So many people go to all that hard effort in finding just the right samples and carefully wrapping and dispatching the, only to fail to follow up. What a shame!

  10. Shelley Webb says:

    Samples also work in service industries in the form of free consultations. They’re just a little bit more difficult to package in a pretty bag or box though. But there are creative ways of doing this: for instance, on my site, I offer “virtual chocolates” which change every so often. If you click on the image of the chocolate, you get a free virtual gift. :)

    • Heather Price says:

      YES, I noticed that Shelley! That is such a cute idea! I got an email from you that spoke about chocolate and I knew I had to read it! :)

  11. Great tips. Especially like putting the business card. I had some magnetic business cards made up for that purpose. Follow up is also pretty big.

    • Heather Price says:

      the magnetic ones are awesome. my pampered chef rep gives a prize or discount if she comes over to do a show and sees you still have her magnet on your fridge from last time. :)

  12. Lorii Abela says:

    Great post! Samples are a great way to introduce your product. How many samples do you usually prepare?

  13. Heather Price says:

    Lorii—- about 6-8 at a time, so that my samples are available for people who ask for individual samples. If I tie up 30+ of any one type of sample because it’s already in a packet ready to be mailed, then I have to reorder individual samples more often and the rate at which people ask for samples of this or that varies. So I’d rather prep 6-8 multiple times a month than have a stack of 30 ready to go at all times— just personal preference. :)

Leave a Reply to Daveda Cancel reply