I’m looking through this blog and noting all of the out of the box marketing ideas for direct sellers. We’ve got Adopt A Grandma, Forum Marketing, Online Parties, Promotions in Local Businesses, Breast Cancer Awareness Sachets, Sample of the Month club…..
I can’t believe I haven’t yet mentioned my most frequent go-to: Sample Packs! In my case, it’s a facial in a bag, but I have friends in other direct sales companies who send part of a scentsy bar in a little ziploc bag, or a squeeze of lotion in a little plastic container, or a very inexpensive tupperware or pampered chef item (citrus peeler, anyone?). A few tips if you’re going to do this:
1) Include your business card. How will your potential client reach you when she’s ready? Nine out of ten times she won’t be ready to order in the same month in which you send the sample pack. However, she will have you in mind when she runs out of her current product.
2) Wrap it up! An adorable cello bag, curly ribbon, and perhaps even a piece of candy included with the samples and business card go a long way. Isn’t it more fun to get a little gift in the mail then just a couple of samples?
3) Follow up! Once your new friend has received your sample pack, she needs to be on your mailing list, your email list, and hopefully you’ve got her birthday in your follow up system as well! Have a system for making sure those tasks get done! For a while I was outsourcing that. I’d have my assistant mail the packs and put the info in the computer. It’s something very easy to outsource.
If you’re with a company I haven’t yet tried, I would love a sample. Would you like a sample pack of skin care and color products from me? If so, email me at email@example.com and tell me your address, email address, birthdate, and whether your skin is oily, normal, or dry.
Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/