Setting Up and Managing Social Media Accounts

I LOVE this article from VA Sophie Vollman.  Sophie is great about posting VA tips and articles about how your VA can help you and I am personally using these tips with my VAs.  I now have two VAs— one who is my jack of all trades (she put together my recruiting and new consultant packets and my facial in a bag packets, she ads new customers to my database and new leads to my database), and one who I just brought on to format my new ezine.  I’m certain that at some point I’ll hire Sophie as well.  I think my dream is to be surrounded by support!

I was intrigued with this particular tip because it helps us better understand how to use other people to help us manage our social media.  I’ve been more and more involved lately with social media and it’s hard for me to figure out WHAT to have my VA do with these new people in my path.  Read on, and thank you Sophie!

VA Tip: Your Virtual Assistant Can Set Up and Manage Your Social Media Accounts

Social Media is one of the best ways to network and market your business to your niche. It can be time consuming to set up and manage when using more than one SM website. Most business owners are using Facebook, Twitter and LinkedIn. There are many more, but those three are the most popular right now.

For each of those sites, you have to sign up, create a profile, and find people to follow or friend. That can be an overwhelming task to do all at once. Your Virtual Assistant can help. Your VA can sign up, create your profiles with the information you provide, and find people to follow based on your target market description.
Once that is set up, you can create content to post on each of those sites. For Facebook, you can update your status with information about what you are doing and by sharing valuable content your friends would like to know. With Twitter, you can do the same thing only in a shorter format. LinkedIn allows you to connect your blog and Twitter account to it. Both LinkedIn and Facebook offer groups you can join. By participating in these groups, you can network and show your expertise to potential clients within the membership.
The key to Social Media is building relationships. People need to know, like and trust you before they want to buy from you. If you use a Virtual Assistant to do the evergreen, everyday content posting, you have time to talk to people, answer direct/private messages, and respond to replies to the information you post. You can also focus on the discussions in groups where your participation would be best suited.
While your VA works on the time consuming updates and tweets, you can focus on getting to know people on a more personal level. As people come to know you, they will then become interested in what you can do to help them in their business. The selling begins in a natural way rather than in a salesy way. No one likes a pushy salesman. They want to know who they’re working with on a deeper level. Social Media is the perfect place to show who you are and what you can do to help others along the way without being all about sales and pitch.
About Sophie Zollmann
Sophie Zollmann of SophieZo Virtually There For You is a Virtual Assistant committed to working with online entrepreneurs to increase their productivity and income potential. She provides virtual assistance in blog/email/social media management, WordPress website design & maintenance, 1ShoppingCart set up & maintenance, internet marketing, event planning, Real Estate support, schedule management, proofreading, article submission, social bookmarking, dictation/transcription and much more. Find out more at

Leave a reply