The Three C’s for Direct Sales Blogging

If you’re in direct sales, why use blogging as a passive marketing strategy?  You’re out there doing surveys, warm chatting, running promotions in businesses, sending out sample packs…. along with your one on one appointments and parties…. do you really need to blog as well?

Here are three wonderful reasons to blog:

Community: You can create community through a great blog.  Capture names and email addresses so that you can send out newsletters.  Respond to blog commenters.  Get to know your commenters by friending them on facebook.  Email people who ask great questions on your blog.

Content: Give great tips about your products.  Give product information and the features and benefits of your product.  DON’T focus solely on what’s on sale and what you’re currently promoting.  If you’re putting out great information, you will have your target market following your blog.  (see community!)

Consistency:  People who blog EVERY single week no matter what else is going on in their direct sales business reap the benefits of this often overlooked marketing strategy.  Each of your posts gets indexed in google and if each of your posts links to your company replicated website (if that’s allowed in your company), your website addy is visible to your target market as they search for the types of products you’re promoting.

I used to have a skin care blog primarily to promote my direct sales skin care business.  In the interest of streamlining, I’ve simply started moving all of the posts from that blog into this one.  I chose NOT to link to my company replicated website, but I did (and do) capture email addresses (see the right side of this blog!) and mention my primary business in my newsletter.

If you’re with Pampered Chef you can give recipes.  If you’re with Tupperware you can give kitchen organizing tips.  If you’re with a scrapbooking company you can post your latest projects and highlight the products you used.  There are SO many ways to be creative with a direct sales blog.  Have fun with it!

 

Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/

26 Responses to The Three C’s for Direct Sales Blogging

  1. Daveda says:

    Great advice, Heather. I love getting to know all the new people I meet on social media. It’s my favorite part of it all ;-)

  2. Great tips Heather and all very important!

  3. Marian says:

    I agree, Heather — blogging is so important! Sometimes it’s hard to keep consistent. But once I realized I have so much varied content to offer (ie: recipes, health tips, client scenarios…) it all felt so much easier.

  4. Those three C’s are so important! Not only is it helpful to your clients, but it helps you as an entrepreneur and content creator to stay organized.

  5. Lorii Abela says:

    Interesting post! It is indeed amazing how blogging can benefit your sales. How are you making the most out of blogging?

    • Heather Price says:

      it helps me with exposure— I’m invited to be a guest blogger or participant in an online summit from time to time— that’s one way! It’s also great for list building!

  6. elizabeth says:

    Those are all the PREFECT reason to blog! The less I blog the less traffic I get!

  7. The three C’s of direct sales blogging: Community, Content, Consistency. I love the idea! Thanks Heather!

  8. Shelley Webb says:

    The three C’s are important in blogging and all social media. I was wondering: are direct sales companies supporting the use of blogs by their sales force? They seem to be loosening up a bit?

    • Heather Price says:

      some companies yes, some companies no……. my company isn’t thrilled about non authorized advertizing so when I blog about skin care I don’t name product names— I just encourage people to contact me for more info or sign up for my newsletter (right side of the page).

  9. Top tips there Heather. I love blogging but have had to work hard at being consistent. Having a regular newsletter helped me with that as the blog posts gave my content for my newsletter.

    • Heather Price says:

      I’ve been better about blogging consistently than about getting out my newsletter I’m afraid. It shouldn’t be that way, but I have to work on it!

  10. Mona says:

    Consistency is my biggest challenge. But thanks for reminding me of the good stuff that happens when you take the time to post regularly!

  11. Nicely done. Succinct and to the point. Blogging is a huge element of online success for all the reasons you pointed out.

  12. Thank you for the super tips Heather, love the examples – they help ;) – T

  13. Sharon Cobb says:

    Great stuff … and tools. Direct marketing can be a very competitive arena!

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