Wording Makes a Difference In Direct Sales Booking

In my main direct sales company, we can refer to our one on one appointments as facials or skin care pampering sessions.  We can refer to our home parties as parties or skin care classes.  Can you guess which wording choices I prefer and why?

English: A Facial mask. Português: Uma Máscara...

English: A Facial mask. Português: Uma Máscara facial. (Photo credit: Wikipedia)


I’ve used “facials” and have found that, oftentimes, people think of a facial as a “lie down in a salon” type of experience.  When I say “facial” on the phone, they might misunderstand and get confused when they come to my house and I don’t touch them– instead, I teach them.  I prefer to promise a “skin care pampering session”, as I explain that they’ll come to my home and I’ll teach them the features and benefits of the products while they try them themselves.  Similarly, I prefer “skin care class” to “skin care party”.  Yes, when I have a group, I hand out prizes, play games, and make it a “party” experience, but I also give a LOT of information on healthy skin and how to use products appropriately.  Generally speaking I prefer to call the experience a skin care class even though it’s fun.  Clients seem to prefer that as well.

If you’re with Pampered Chef, do you speak about home parties, or cooking shows?  If you’re with Premier Designs Jewelry, do you refer to your event as a jewelry party, or a fashion demonstration?

Just a reminder to give your wording some conscious thought as you’re booking your appointments.  You want to get the clear point across as to what your clients can expect.


Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies.  She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses.  Heather enjoys selling the products and building teams with these companies.  Do you need extra income?  You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com  In 2012 she added social media services to her portfolio.  For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses.  Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com .  To ask Heather about her social media services, simply email her at heatheramyprice@gmail.com


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