Another out of the box marketing idea for direct sales businesses: surveys!
Choose a place where friendly people hang out—- the mall, strip malls, walmart, the grocery store, the library…… do NOT stand in one place with a clipboard. Walk up to women individually and start a conversation about something completely different— compliment her children, comment on the weather, notice a great purchase she’s making, etc. Then, use this awesome phrase….”you’re going to think I’m crazy BUT……” It’s a fun phrase because it brings down everyone’s defenses. It puts you on the same plane with your potential survey taker. For me, in the skin care biz, I’ve said “You’re going to think I’m crazy, but I’ve been challenged to get thirty opinions of this hand cream today– do you think you might be able to help me out?”. People want to help you and once you’ve put yourself in a position where you’re simply asking for thirty seconds of help, people are willing to assist you. Now once you’ve got thirty names, numbers, and hand cream opinions, you know how to turn those into bookings, right?
Many of you represent many different types of businesses. What sorts of things can you survey? A new candle scent? A new bracelet from your jewelry company? A mini scrapbook made with scrapbooking supplies from your scrapbooking company? The more daring of you might wrap ladies in the bathroom with It Works products if you find willing ladies with a few minutes to spend with you. I challenge you to get thirty opinions tomorrow of SOMETHING your company sells. Grab names, phone numbers, and email addresses. Take those willing participants and turn them into bookings and sales. I’ve met some of my favorite people in this way.
Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/