You’re Going To Think I’m Crazy…..

Another out of the box marketing idea for direct sales businesses:  surveys!

Choose a place where friendly people hang out—- the mall, strip malls, walmart, the grocery store, the library……  do NOT stand in one place with a clipboard.  Walk up to women individually and start a conversation about something completely different— compliment her children, comment on the weather, notice a great purchase she’s making, etc.  Then, use this awesome phrase….”you’re going to think I’m crazy BUT……”  It’s a fun phrase because it brings down everyone’s defenses.  It puts you on the same plane with your potential survey taker.  For me, in the skin care biz, I’ve said “You’re going to think I’m crazy, but I’ve been challenged to get thirty opinions of this hand cream today– do you think you might be able to help me out?”.  People want to help you and once you’ve put yourself in a position where you’re simply asking for thirty seconds of help, people are willing to assist you.  Now once you’ve got thirty names, numbers, and hand cream opinions, you know how to turn those into bookings, right?

Many of you represent many different types of businesses.  What sorts of things can you survey?  A new candle scent?  A new bracelet from your jewelry company?  A mini scrapbook made with scrapbooking supplies from your scrapbooking company?  The more daring of you might wrap ladies in the bathroom with It Works products if you find willing ladies with a few minutes to spend with you.  I challenge you to get thirty opinions tomorrow of SOMETHING your company sells.  Grab names, phone numbers, and email addresses.  Take those willing participants and turn them into bookings and sales.  I’ve met some of my favorite people in this way.

 

 

Aside from parenting special needs twins, Heather Price represents three direct sales and network marketing companies. She started with a popular skin care/ cosmetics company in 2000, and added the greeting card and video email companies in 2008 and 2012 specifically to encourage other direct sales professionals to use out of the box tools to promote their businesses. Heather enjoys selling the products and building teams with these companies. Do you need extra income? You can find out more from the “work with Heather” pull down menu at http://heatheramyprice.com In 2012 she added social media services to her portfolio. For a limited number of clients, she tweets, pins, posts, connects, curates content, uploads videos, and generally explodes the social media presence of small businesses. Heather’s businesses can be found at http://shopskincarewithheather.com , http://cardswithheather.com , and http://videoemailswithheather.com . To ask Heather about her social media services, put your info here: http://heatheramyprice.com/social-media-services/

 

22 Responses to You’re Going To Think I’m Crazy…..

  1. You are so right! Surveys and questionnaires are a great way to get people to talk to you, because most people want to be helpful. Back in my evangelist days, I used to go door to door with my church, and when people would answer, we would ask them to take a questionnaire. 9 times out of 10, they said yes, and this would give us the opportunity to tell them about the church.

    • Heather Price says:

      right and when people open the door to a questionaire it’s less abrasive than opening the door to being talked AT rather than talked WITH. That must have been interesting to go door to door with the church.

  2. Heather says:

    Wow, this is a really great approach. I know that even if I was busy I could say that I would stop and help answer a question if someone came to me and spoke that way. You are not trying to be sleasy or salesy, you just want some opinions and a sale may organically come! I think that this is great. I’ll be the first to admit that I have hid from people in mall kiosks because they are pushing things on me, and I have run even if I wanted them! This is a post that those people need to read!

    • Heather Price says:

      it’s a fun way to make new friends too. a stranger is a friend you haven’t yet met. :) yes, the mall kiosk people should ASK FOR OPINIONS of their product and enter people in a drawing, not push the SALE! Great idea!

  3. Daveda says:

    A Survey would be a great way to connect with people. This is a wonderful idea, Heather! I’ve never been a “pushy” type of a person I am more interested in connecting with people to see if they have a genuine need that I can meet for them. Having someone sample a product is a great way to make that connection. Thanks for sharing.

    • Heather Price says:

      I just wish it were easier to use this idea and similar ones in service based businesses. My main business is more product based so it works— but I know a lot of you in Kim’s group are more service based. And when a potential team member tells me she isn’t “pushy”, I tell her— GREAT, I won’t have to re-train you! lol.

  4. Great ideas! I would like to know how use surveys to sell a memoir. Any ideas? On another note, I saw that you have special needs twins. Were they preemies?

    • Heather Price says:

      you could give advance copies and use a survey to get some great feedback/ testimonials…..

      yep, my twins were preemies, but only 5 weeks early and Thank God, only 8 days of NICU time.

  5. Shelley Webb says:

    Both of my businesses are a little different (although I did just become an Origami Owl designer) because they are service based.

    A social media manager really needs to target business owners, rather than random folks and a geriatric care manager…well, I guess I could go up and say “You’re going to think I’m crazy but… your Mom looks old.” Maybe not. :)

    • Heather Price says:

      definitely, although I suppose you could survey people at a networking event about how they’re managing their social media. LOL about the geriatric care! Origami Owl, though, could lend itself to this type of survey—- you’ll think I’m crazy, but I’ve been challenged to get 30 opinions of this locket today— may I tell you about it and get your feedback? :)

  6. Hmm…never though of this, but it’s certainly worth pursuing. I’ll put my thinking cap on!

  7. You are so right! It’s funny how welcoming people tend to be when you just walk up and start a conversation with them. Just think of all those different scenarios where you have met someone on a park bench or on a bus or even in a queue and started chatting only to find some hidden opportunity pop out of nowhere. The reality is we can create that in the same way if it’s done right.
    For example, if you create jewellery you could wear it when you are out and gradually bring it up in conversation. You have certainly inspired me to stick my thinking cap on and get to work on a survey :-)

  8. Surveys may be time consuming but it’s worth doing it because aside from social media, it’s one of the best ways you can know more about your target market and that will also make them feel that you need their opinions by asking them to participate.

  9. Lorii Abela says:

    Interesting post! Surveys can give you an idea how to make your business better and what consumers really want. When do you think is the best time to conduct a survey?

    • Heather Price says:

      the best time? I think the middle of the day when a lot of kids are in school and it’s the stay at home moms who are out and about with just their babies and toddlers. around dinnertime is too hectic for most people—- they’re running errands in more of a rush. good question!

  10. Holly Jean says:

    I never thought of that but great technique!

  11. Tsu Dho Nimh says:

    “Another out of the box marketing idea for direct sales businesses: surveys!”

    Let’s stuff it back in its box and bury it, because it’s not fooling anyone you approach. The fake survey has been the mainstay of the MLM industry since the early days of Shakleee in the 1950s.

    When some perky stranger says they want my opinion on a product, if they aren’t wearing a mall-approved ID tag and the vest from the local marketing research company I know it’s someone who has run out of friends and family to sell to.

    And I tell them to bugger off. But in a polite way.

    • Heather Price says:

      wow, you have a strong opinion that’s quite different from most of my responders— interesting! thanks for sharing. And thanks for being polite when you tell me to bugger off if I ever try to survey you. :)

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